PPC Executive

The PureGym Way

PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We offer:

• Gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare
• Life insurance
• Company pension contribution
• Holiday purchase scheme up to an additional week.
• Great Learning & Development Resources
• Enhanced maternity pay

The Role

Location: Leeds.  Hybrid working (2-3 days per week at the office)
Type: Full Time
Contract type: Permanent

Applications close on Sunday 10^th August. Interviews are expected w/c 18^th August.

We are looking for a PPC Executive to join our Digital Marketing Team, based in Leeds! The PPC Executive will lead on activation for our Danish and Swiss PPC accounts, driving cost effective joiners across paid search, demand generation and PMAX.

This role will be joining an existing team of 2, also working across PPC, and joining a wider, larger Digital Marketing function who aim to drive and inspire as many people as possible to join our gyms.

This is a fantastic opportunity for someone with a keen interest in health and fitness, who is looking to build on their PPC experience, to join a fast-paced and fast-growing environment.

Key duties will include:

• Taking ownership of activation for our Danish and Swiss PPC accounts
• Supporting wider PPC team on daily performance across all group accounts in line with joiner, spend and CPA targets
• Regularly leveraging data-driven insights and share with wider PPC team on how we should implement optimisations and split investment across campaigns/creative
• Having an analytical approach to suggest improvements and testing in line with each account’s development roadmap
• Liaising as required with internal teams on budgets, creative, offer management & account development
• Developing and maximising relationships with external partners and suppliers to ensure PureGym Group activity is following latest industry best practice
• Working closely with the Digital Marketing Analyst team to implement tracking and reporting requirements
• Continually seeking to test and learn, and engaging in various forms of iterative testing to drive performance improvements across all business units
• Keeping up to date with wider industry trends and developments, bringing fresh ideas and thinking to the business to develop long and short term planning

The Person

We’re looking for someone with PPC account optimisation and budget management experience.  You don’t necessarily need to have worked in the Health and Fitness sector, but an interest to is essential.  You’ll also need to demonstrate that you:

• Have at least 1 year experience in paid search
• Have experience of managing through platforms such as, Google ads, SA360 & Microsoft ads
• Have knowledge/experience using GA4, Looker Studio & PowerBI
• Take ownership for performance and ensures that all targets are met
• Have analytical skills, capable of manipulating datasets & problem solving
• Have proven time management & organisational skills with strong attention to detail
• Have excellent verbal and written communication skills
• Are commercially aware and use knowledge and experience to drive success of PureGym
• Can liaise and work closely with other departments and third-party stakeholders
• Can manage numerous projects effectively

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work.

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